I have been browsing the web for groups of real estate agents and/or professionals in Europe, to start networking with, but most of all, get a first hand view on how they are coping with today’s troubled times.
But have come with nothing lately. I do have found in the USA, a couple of movements(blogfiesta, reblogworld, rebarcamp, carnivalofrealestate )coming….from San Francisco (as always). I do know that realtor’s are a close group and they are starting to embrace the OPEN mentality that its so common in the Web 2.0 community, but it is lacking in Europe and Latinamerica as well.
In Europe where only a few company’s have the power and control over the market share of the housing development, which in turn is loosely or non related to the software developments, there are a lot of offerings in the Internet for applications, that are mainly used by homeowners and agents and every one is highly secretive on how they are doing business. Also the results of sales that are done through a black market is high. Since there is no MLS system everybody can plug into.
The same happens in Latinamerica. With the great exception that there are very few offerings on the Internet and companies offering such services. You will find your normal wannabe Craigslist copycats, but they are not effective enough to gain any traction at all, so there are few agents promoting there. Also you have a digital divide to conquer. Which is difficult for the big companies like Century21, Coldwellbanker and REMAX, to try and train there personnel, but ¿what about the local agents or agencies?, these power houses are playing at an advantage, but at the same time, they are setting it up, so that they cannot have access to the “long tail” of the local market. I know that it might not be profitable enough right now, but when it becomes, it will be so difficult for them to get a hold of it. But I will talk about this later on.
This creates a lack of leadership and community in the industry, which is the way it has always been, but you can see the end result right now. If they would have worked together and share their problems financially and also strategically (with out compromising trade secrets), I think they would not have ended up with such a mess. Having a little bit more control on the situation. Instead of poring more money to out do each other.
Both scenarios happened in the USA, UK and Spain. I know that the financial sectors are a whole world apart, from the real estate and software sectors. But there are ways to leverage the data from all three parties. Through information sharing on official and unofficial channels. Which are done (I guess…..), but not openly. They think this is to there advantage, but they are laking the most important elements of this new age of Wikinomics.
- Openness.
- Peering.
- Sharing.
- Behaving Glocal (Global-Local)
I think there is much to be done in the real estate sector, the old dinosaurs need to start learning the new ways to engage and I think they have a lot of work “pending” to be done. The people and organizations need to work together, form groups or events that gather every one, so they can start discussing openly on how to start working pro actively to get out of this mess.
The big enterprises might stay put and wait for the dust to settle. But the storm has already moved quite a bit of dirt from their ground. Which is still not firm enough. I hope all those people paying their mortgages are not the ones to sustain them….