Aug 08
I ran into the following video from London Barcamp No.3.
The speaker is a guy from Holland named Reiner Zwitserloot talking about monetization from the “Long Tail”. The video is here.
It was quite interesting to get a perspective on how peoples behaviour of paying for services and buying products is changing dramatically.
This video tell a good story on how the consumers are more willing to pay for a service or product, where they can dictate the price based on the level of service and the quality of the product.
The housing and real estate industry should take a good long hard look, on how they are doing business right now and how this could pose a problem for the younger generation. This new era of prosumers.